We all know the allure of beautifully designed packages of technical goodies. Behind each design is a great deal of thought and research to determine everything from the shape of the box to colors and fonts. Companies that aim to inspire passion for their products also make sure that opening the box is an unforgettable experience. Interface designer and author Luke Wroblewski looks at what can we learn from packaging design experts, so our web applications, too, will inspire love at first sight.